/Branding Brandt & Camper
+ Project Title: Brandt & Camper Brand Identity
+ Client: Brandt & Camper Wear
+ Category: Fashion
+ What We Did: Brand Identity Design
The story:
Powered by the spirit of adventure, Brandt & Camper brings the outdoor vibe into streetwear — breaking free from tradition and empowering people to take pride in adrenaline and extreme sports.
Their team came to us with a unique challenge: create a brand that felt wild and adventurous, yet urban enough to wear on a Friday at the office. They wanted to break the narrative of what street clothing could be — and we were all in.
The result? A logo that moves — literally and symbolically.
The Brandt & Camper logo features a wordmark enclosed within a right-leaning parallelogram — a bold shape that speaks to constant movement and a break from convention. The angled edges lean forward, symbolizing progress and disruption.
It’s a corporate stance — with rebellion at its core.
Something that is, but refuses to be.
We gave them a mark that defies the ‘rectangle’ of the corporate matrix — a graphic expression of motion, resistance, and unapologetic identity.
