/Statiofy Brand Identity

+ Project Title: Statiofy Brand Identity

+ Client: Statiofy

+ Category: Technology & eCommerce

+ What We Did: Brand Identity Design

The story:

Statiofy is a one-of-a-kind company seeking to redefine the way people shop for scholastics for their kids and loved ones.

When we were branding for Statiofy, we couldn't avoid the obvious — when we think of scholastics, we think of pencils. And thus, the iconic pencil logo was born. Statiofy's logo is rooted in simplicity, playing with the obvious and making it unique. The logo features a shaven pencil tip, identified by the zigzag lines before the blue nib. It takes us back to those days when we were kids, playing with sharpeners and pencil shavings. 

Statiofy’s identity is stripped down to the essentials — modern, minimal, and unapologetically bold.